Everything clients ask before we start.

Most engagements land between £1,500 and £6,000 depending on scope: a sales page costs less than a full website, and research depth moves the number most. After a discovery call you get a fixed quote — no hourly meters running, no surprise invoices. A 30% deposit books your slot, the rest on delivery.

A sales page or email sequence typically takes three to four weeks; a full website rewrite takes six to eight. Research and your feedback rounds set the pace — I work on two client projects at a time, so timelines are real dates in a shared plan, not estimates. Rush slots exist a few times a year; ask.

Access to three things: your customers (or their reviews, tickets and survey answers), your numbers (what converts now, so we can beat it), and one decision-maker for feedback. You don't need a brief written in stone — the discovery call and a short questionnaire cover everything else.

Two structured rounds on every draft, which is enough for nearly every project because you approve the angle first. Round one is for direction (“bolder here, softer there”); round two is for polish. Further rounds are billed simply if you want them — but in ten years, hardly anyone has needed a third.

Like you on your best day. Research captures how your customers already describe you, and the tone-of-voice work bottles your natural voice — not mine. Website projects include a short voice guide so your team can keep writing in the same register long after handover.

Probably. I've written for software, solar, cleaning, baby goods, consultancies and clinics — and the method transfers because customers rhyme across industries. What matters more than sector experience is access: if I can talk to your buyers, I can write for them. If your field is genuinely new to me, I'll say so on the call.